.BERRYBEAT.

The struggling artist myth was invented by people who profit from cheap creative labour.

India’s creative institutions tell a story that many accept without question: the struggling artist, a visionary working in noble poverty, whose genius cannot be measured by wages. This narrative shapes the experience of thousands of students in art schools and design colleges across the country. Institutions like NIFT and NID charge steep fees—NIFT students pay over ₹14 lakh for a four-year B.Des degree—yet the creative work produced during these years often goes uncompensat