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On May 1, 2025, Prime Minister Narendra Modi announced the rise of India’s "Orange Economy" at the World Audio Visual and Entertainment Summit in Mumbai. This economy, built on content, creativity, and culture, is a powerful force. Valued at $35 billion and employing nearly 8% of India’s workforce, the creative industry is a major contributor to the nation’s growth. The government’s pledge of a $1 billion fund to support this sector sparked excitement and hope.